Today, lead generation and related subjects like data cleaning are by far the most talked-about topics in the world of marketing. Be it a B2C or B2B selling sector, a large company or a small startup, regardless of the field of operation and scale of business, every team has one shared goal - to generate leads that convert into real clients.
In a nutshell, lead generation is what keeps a business running and growing. Why is it so important? Why poor leads kill lead generation? And, most importantly, how to generate quality leads with ease? Find answers to all these questions in our blog today!
First of all, let’s take a moment here to define a lead and the process of lead generation.
A lead is pretty much anyone (an individual or a company) who has the potential to become your customer. As a rule, a lead is someone who has already expressed at least some level of interest in your brand, product, or service. Leads can come through numerous channels, including a website, social networks, email, phone calls, etc.
Now, lead generation is basically the process of growing on the interest in your company among potential customers by providing them with the right content about your services or products.
Lead generation is one of the most important processes for businesses. It is the starting link of a larger process that ultimately leads to converting a prospect into a regular client. Thus, having an effective lead generation strategy is imperative for your business’s success.
One of the key things that make businesses’ lead generation fail is the poor quality of leads. Investing much time and effort in generating poor B2C and B2B leads that don’t convert, teams are wasting huge resources in vain. Simply put, they waste time on generating contacts that are not likely to transform into actual customers.
Why do businesses fall into a poor lead trap? Lead generation is a complex concept that requires lots of planning and making any mistakes on this path can cancel out all your previous effort. Some of the most common mistakes that kill lead generation are:
High cost per lead;
Poor conversion rate;
Low-quality content marketing;
Lack of testing and analysis of the lead generation strategy;
Poor lead qualification;
Opting for wrong leads, etc.
Hunting for poor leads can lead to a variety of issues. First of all, it implies that your expenses bring low or no profit at all, which leads to huge losses. Secondly, wasting time on unpromising leads, your team misses out on plenty of opportunities to attract a real prospect. Lastly, and most importantly - poor leads stand for low sales conversion which kills the whole lead generation strategy. To complicate matters, poor lead generation can kill your business in the long term. That’s why creating a solid strategy that works for your business is a must.
How to prevent generating poor leads? There are several tactics businesses can use for this purpose. One of them is the lead qualification. In a nutshell, lead qualification is the process of categorizing your leads by different criteria, including their level of interest and potential to convert.
However, there is another more smart solution that can help you mitigate risks and make the most of your lead generation - it is data enrichment!
If you are wondering whether your business needs data enrichment services or not, let’s first define what data enrichment is itself.
In a nutshell, data enrichment is the process of collecting valuable client data with the help of some third party and merging it with an existing database within your CRM system. Businesses use this strategy to get more information about their prospects, generate more quality leads, and make more informed decisions in the long term.
Probably, you have numerously heard about how important it is to know your potential customers to convert them into buyers. The idea behind this is pretty simple - the better you know your prospects, the easier it will be for you to grab their attention and create the right terms for conversion. This is the main reason why businesses invest heavily in generating leads and collecting customer data.
Data enrichment in this equation plays a key role. While datasets that businesses can collect on their own usually come in a raw form, data enrichment makes this raw information more useful. The enriched data is more specific, detailed, and richer. This can really help businesses create a fuller image of the prospects they should be looking for and their needs. Therefore, data enrichment is what allows you to know more about your clients and personalize your strategy more easily, thus, boosting the conversion rate!
What data do you need to generate the right leads? Apart from basic contact info such as names and emails, there is a whole range of behavioral and transactional data that can really help businesses create a more comprehensive understanding of their potential customers. To collect all of this information with ease, companies should use specialized enrichment services like our Data Enrich app.
How can businesses benefit from Data Enrich? The key goal of our tool is to help teams bring their lead generation strategies to a whole new level by connecting with people that matter! We offer businesses a smart automated data solution that saves your time and helps you enrich leads with ease. With the help of our tool, you can get a better understanding of your potential clients, collect vital information about your leads in a few simple clicks, and build a more personalized brand experience.
With the help of Data Enrich, you can connect with high-value leads easier and faster. Thus, don’t hesitate to contact us to learn more about how to grow your success with smart data enrichment!
Explore this automated, refreshed data solution for lead enrichment